Archive for category Affiliate Marketing
You have probably read a lot of headlines that sound similar to this one above, or make promises like this one seems to. You have probably even read some of those articles all the way to the end, even clicked on some of the links in the article and read all the information on those links. And after finishing, you probably have thought to yourself, what a bunch of hooey… no way can I make money doing that; I can’t promote that, do that, write about that, endorse that… or whatever that! IT WILL RUIN MY BRAND!
Well it doesn’t have to be that way. I’m going to give you some tips that will give you an opportunity to monetize your website or blog, while preserving your brand. One of the best and easiest ways to monetize your online properties is to join some affiliate programs and advertise them on your site.
Affiliate programs are the answer
Why affiliate programs? Simple. Affiliate programs allow you to have a product to sell without having to build or create it yourself. All the work of writing an eBook, or recording an audio track, or programming a software product is taken care of by someone else. But the benefits don’t stop there. You also don’t have to create any marketing materials – those are all created for you by the person who builds the product and is running the affiliate program.
Another great benefit is that you really don’t have to keep track of finances or money. Most good affiliate programs will provide the members with a login to a sophisticated affiliate management program that is based on one of the leading affiliate software programs. These programs make it easy for you to follow how the ads you place on your site are doing, and how much commission you are earning.
Five tips for choosing affiliate offers to promote
- Look for good earnings potential – You want to make sure that if one of the people you refer to an affiliate offer buys, that you will make some decent money. Some experts recommend that you look for high percentages. I prefer to look for opportunities where you can make a ‘big hit’ from a sale. This affiliate program for promoting music teacher websites offers the opportunity for you to earn $200 for a sale with monthly recurring income of $10.
- Choose programs your readers will like – It is critical that you choose affiliate programs and offers that your audience will appreciate and be interested in. It wouldn’t be too smart to choose to promote affiliate programs and products for adult content movies on a site that is dedicated to toys for toddlers. However, if you have a website that helps people find careers is sales, it would be great to promote something like How to Get Into Medical Sales.
- Look for affiliate programs powered by software – When you sign up for an affiliate program it will quickly become obvious if the owner of the program is serious about helping affiliate members be successful. If you are automatically redirected to a page powered by a fully-featured affiliate marketing software program, you can infer that this is a serious affiliate program. If you get an email message that says ‘here is you affiliate link’ and ‘we’ll let you know if you earn anything’ you should think carefully about investing any time. Their are several top name brands like iDev Affiliate, LinkShare, and JROX JAM. My favorite is JROX JAM, which you can get for free here: http://websitesthatdrivesales.com/recommends/free-affiliate-management-software.htm
- Make sure the website is NOT anonymous – What I mean is, make sure that there are real people standing behind the website, people with good reputations, who take customer service seriously. People who let you know who they are, give you contact information with phone numbers aren’t very likely to be fly-by-night. They aren’t likely to ‘forget’ to pay you the commissions that you have generated. If you can find a picture, bio, and phone number of the affiliate site owner, chances are they will behave legitimately. You will also be able to ‘Google’ them to find any complaints about their program. Peggy McKee, the Medical Sales Recruiter, is one of the country’s leading sales recruiters – she proudly announces her site ownership on the about pages like this one: http://30-60-90-day-sales-plan.com/about/
- Choose affiliate programs that have support programs – If you are choosing a piece of software to buy, you probably wouldn’t purchase it if there was not support mechanism in place. You should use the same criteria when evaluating affiliate programs. If the vendor doesn’t have a support system in place – something like a help desk or help desk software – then they probably don’t care about their customers. If they do, then you can be fairly sure that they are trying to keep customers happy. If they AREN’T trying to keep customers happy, their poor service will reflect poorly on you, and tarnish your brand.
There are a couple of affiliate programs that hit on all cylinders, that I could recommend if your site’s visitors would be interested in these subjects. One is an affiliate program for a sales interview tool that targets sales professionals – you can check it out here: http://30-60-90-day-sales-plan.com/affiliate-program-details/. The other is a program that has a broader appeal – it targets people who own businesses that either have no web presence or under performing websites; you can get all the information for it here: http://websitesthatdrivesales.com/blog/home/affiliate-program/