Archive for category Search Engine Optimization
Many people are familiar with the Ralph Waldo Emerson quote, “Build a better mousetrap, and the world will beat a path to your door.”
Ah, if it were only as simple as that! There are thousands upon thousands of small business owners in the world with superior products and services – but their businesses are stagnant or faltering. How can customers come and beat on a door that they do not even know exists? And how do they know if the door they DO find is actually WORTH beating on?
You already know the answer: Marketing.
But flyers, business cards, brochures, yard signs, Craigslist, newspaper ads, direct mail, referral rewards, word of mouth, discounts and coupons, t-shirts, caps, pens, bumper stickers, magnets, sponsorships, and even free hot dogs outside Home Depot can only do so much. Most of these approaches take valuable time and money to implement, and do not have a high rate of effectiveness. They use up your precious time and resources for very little return.
And then there is the internet. When people want to find something, they go on their computer and do a search. They want to spend the LEAST amount of time possible to find the product or service that will meet their need. So when the search results come up and YOUR business is right there on the first page, there is an excellent chance that a customer is going to check out your website.
Let’s think for a minute about what comes next. Put yourself in the customer’s place. Let’s say that you are new in town and are looking for a piano teacher for your child. You do a search, and a bunch of the listings that show up are national sites that have all kinds of useless links to teachers that are not even close to your area. What a waste of time!
Next you find a website for a teacher that has all kinds of information about his background, degrees, performance history, and even a page where you can buy his CD, but very little about how he teaches and exactly what he teaches. Hummm. Keep looking.
You click on the next site and are instantly pleased. Right there in front of you is a slide show of children at a piano. The teacher’s picture and information are all right there – what to expect when you take lessons, where to click for rates, and clear directions to her home using a Google map. There are links to articles about children and music, informative blog posts, resource links where you can find music games and quizzes, and a page full of glowing testimonials complete with pictures of her students. WOW!
Are you going to keep looking after you see this site? Or can you pretty much tell that this is the person you want as your child’s piano teacher?
Fact: This teacher now has a new client because 1) you were able to easily find her and 2) you liked what you saw. There are probably 30 other piano teachers in your area, but you don’t know anything about them. Your search is over.
So now comes the question: Are YOU a great teacher? If the answer is YES, then you need to let the world know it!
Let us help you put your passion, knowledge, and teaching accomplishments on display for everyone to see, 24/7.
Let us help you easily connect your current students to valuable information and resources.
Let us help you make YOUR business thrive!
Click here for a special offer for websites for music teachers.
That’s what I said, you shouldn’t have a website.
You should have a blog instead.
Now that you’ve found a web host for your business / marketing website you have just one question – “What the heck do I put up on my website?“ My very best suggestion is is that you put up a blog and not a regular website, at least at first. I would suggest that you use WordPress as your blog software. Here are my 7 reasons you shouldn’t have a website but should use a blog for your website:
Blog software is free – there is nothing wrong with wanting to do things economically, and free is about as economical as you can get. You can go to WordPress.org and download blogging software for free. You can also get them to install it for free on your website. If you use HostGator as your web hosting provider (as I suggested in my article on where to host your site) then you can install WordPress yourself with the click on one button on the control panel.
Blog software is robust – there are several million installs of TypePad and WordPress each, and both have large communities that support them. You can find forums and groups all across the internet just by doing a Google search. With millions of users, the software tends to get bullet proof pretty quickly.
Blog software manages content – actually most people use blog software as a CMS or content management system. What that means is that the blog software takes care of the structure of the website handling most of the coding complexity of building a website, allowing the owner of the site to concentrate on content. Basically the blog creates a framework of static pages and post pages (pages displaying articles) that hold your content. Content creation is about the only work you have to do, and mostly it is about as simple as writing an email.
Blogs are attractive to Google – when it comes to indexing sites and ascribing value to them, Google thinks highly of blogs. At least if they contain original and valuable content. The reason is that blogs tend to have fresh, new, exciting (OK maybe that’s over the top), original, and useful content which is published on a daily basis. That is a lot more frequently than the content changes or additions that happen on most websites. Since they change more often, and Google is in the business of being the best search engine – which means they have to have the best index of sites, naturally Google will index blogs more often than they do a static unchanging site.
Blogs have built in promotion features – most people don’t realize that blogs contain two important features that help your website / blog gain notoriety and importance in Google’s eyes, if not in the eyes of your readers and the features work automatically. These two features are pings / trackbacks and RSS feeds. I won’t go into great detail here because these are large enough subjects to have their own posts, but suffice to say that these features help drive your website to the top of search engine rankings.
Blogs help display your subject matter expertise – if you build a static website chances are very good that you will be limited in the number of pages you can publish. All of the pages together have to say something about your business, your products and services, and your team. There is a limit to how much information can be digested in one reading, and a limit as too how much time any of your website visitors will spend reading one page or group of pages in one sitting. Static websites, therefore, can only dish up a limited amount of information about one topic. Not so with a blog. The model is different . You publish bite-size articles about topics in posts (articles) that can be served up on a regular basis. You have the ability to tailor each of the posts to fit the intended audience and their attention span. For longer topics, you can do a series of articles -as I’m doing here – that are connected and get your readership engaged. Because you can dole out information in small chunks on a regular basis, you have the ability to show the depth and breadth of your subject matter expertise without boring the audience.
Blogs develop valuable traffic - as you create content you build value for your readers. You should be providing information to your audience that they will find useful in their daily lives. As you continue to provide information / value then these folks will continue to return to your blog to find more. When they return, you will have an opportunity to present to them propositions that involve revenue generation. It could be that you provide interview tips that candidates find useful – making them feel comfortable with signing up for outplacement services. It could be that you give tips about resumes – driving candidates to you resume writing / review service. You might also provide staffing / recruiting consultancy, and your status as a subject matter expert in staffing might convince a client customer that your working style would be better suited to them than one of your competitors. It could be that you are an expert in communications and your articles could attract people who are looking for a way to improve their relationships.
Those are my 7 reasons why you should have a blog instead of a static website. If you have questions or would like to investigate how you can get blogging websites set up contact us.
Written by Carl Chapman [Internet Marketing SEO Guru]
If you would like to transform your website into a powerful online money making machine, hire the Internet Marketing SEO Guru or contact us. Also, get a free video report on "How to tell if your SEO consultant is worth what he charges"