Archive for category Websites That Sell

Great Tool for Increasing Conversions

If you are in business (not just the internet marketing business) and have a website, the primary job of your website should be to convert visitors & readers into customers.  Doing that is called conversion.

Some websites can do the job directly by offering a product for sale on a page with compelling and persuasive advertising copy, commonly known as a salespage.  Other websites simply capture leads with an email signup tool of some sort.  These tools capture the email address of visitors and allow the site owner to correspond with them using email – often times the most effective ’selling’ technique that a site owner can use.

I’ve discovered a really nifty tool that can help any site owner, blog owner, or list builder increase their list subscribers.  Get all the information about this cool slide up ad / email collection tool.  The slide up ad is much better at converting than popup ads or hover ads because the position of the ad is not obtrusive and doesn’t require ‘closing’ for your visitor to continue using your site.

Aside from being a high conversion rate list building tool, it offers the flexibility of being used as an ‘announcement’ banner which can include hyperlinks to areas of your website that you would like to attract initial visitors to.  It contains over 72 professionally created graphics templates, but also allows you to create your own custom templates.  I consider it the best slide up ad / best footer ad.  Check it out!

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Apartment Marketing Solutions – Hits the Web

I have a new client that just went live with their first redesigned website.  The company provides apartment marketing solutions for multi-family property owners.

The company’s name is Pallaton and they operate their apartment marketing company under the name of Occupancy100.  Their product offerings include:

There are quite a number of advantages to having Occupancy100 handle maketing for apartments on behlf of small, medium, and large apartment property management companies.  The most exciting of the advantages being that the service is FREE!… Well not really it is only free if it doesn’t work.

The company uses a pay for performance model that has been proven across a number of proprties already.  What it means for an apartment owner is that unless the service provides you with more tenants that sign more leases, you don’t pay.  And if it works as well as they advertise, apartment owners will be lining up to take advantage of this cheap source for more renters.

Check them out at: www.apartment-marketing-solutions.com

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The Internet: Your 24/7 Salesperson

mousetrapMany people are familiar with the Ralph Waldo Emerson quote, “Build a better mousetrap, and the world will beat a path to your door.”

Ah, if it were only as simple as that!  There are thousands upon thousands of small business owners in the world with superior products and services – but their businesses are stagnant or faltering. How can customers come and beat on a door that they do not even know exists? And how do they know if the door they DO find is actually WORTH beating on?

You already know the answer: Marketing.

But flyers, business cards, brochures, yard signs, Craigslist, newspaper ads, direct mail, referral rewards, word of mouth, discounts and coupons, t-shirts, caps, pens, bumper stickers, magnets, sponsorships, and even free hot dogs outside Home Depot can only do so much.  Most of these approaches take valuable time and money to implement, and do not have a high rate of effectiveness. They use up your precious time and resources for very little return.

And then there is the internet. When people want to find something, they go on their computer and do a search.  They want to spend the LEAST amount of time possible to find the product or service that will meet their need. So when the search results come up and YOUR business is right there on the first page, there is an excellent chance that a customer is going to check out your website.

Let’s think for a minute about what comes next.  Put yourself in the customer’s place. Let’s say that you are new in town and are looking for a piano teacher for your child.  You do a search, and a bunch of the listings that show up are national sites that have all kinds of useless links to teachers that are not even close to your area. What a waste of time!

Next you find a website for a teacher that has all kinds of information about his background, degrees, performance history, and even a page where you can buy his CD, but very little about how he teaches and exactly what he teaches. Hummm. Keep looking.

You click on the next site and are instantly pleased.  Right there in front of you is a slide show of children at a piano. The teacher’s picture and information are all right there – what to expect when you take lessons, where to click for rates, and clear directions to her home using a Google map.  There are links to articles about children and music, informative blog posts, resource links where you can find music games and quizzes, and a page full of glowing testimonials complete with pictures of her students. WOW!

Are you going to keep looking after you see this site? Or can you pretty much tell that this is the person you want as your child’s piano teacher?

Fact: This teacher now has a new client because 1) you were able to easily find her and 2) you liked what you saw. There are probably 30 other piano teachers in your area, but you don’t know anything about them. Your search is over.

So now comes the question: Are YOU a great teacher? If the answer is YES, then you need to let the world know it!

Let us help you put your passion, knowledge, and teaching accomplishments on display for everyone to see, 24/7.

Let us help you easily connect your current students to valuable information and resources.

Let us help you make YOUR business thrive!

Click here for a special offer for websites for music teachers.

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