I have a new client that just went live with their first redesigned website. The company provides apartment marketing solutions for multi-family property owners.
The company’s name is Pallaton and they operate their apartment marketing company under the name of Occupancy100. Their product offerings include:
- Tenant Lead Generation
- Online Lease Application
- After Hours Leasing Support
- Tenant Screening
- Tenant Credit Checks
There are quite a number of advantages to having Occupancy100 handle maketing for apartments on behlf of small, medium, and large apartment property management companies. The most exciting of the advantages being that the service is FREE!… Well not really it is only free if it doesn’t work.
The company uses a pay for performance model that has been proven across a number of proprties already. What it means for an apartment owner is that unless the service provides you with more tenants that sign more leases, you don’t pay. And if it works as well as they advertise, apartment owners will be lining up to take advantage of this cheap source for more renters.
Check them out at: www.apartment-marketing-solutions.com
Optimization is one of the most typical issues newbies have when using Pay Per Click (PPC) advertising, like Google Adwords.
Simply picking some good keywords and paying a high Cost Per Click ( CPC ) rate isn’t going to keep you in business long. There’s really some simple mathematics behind it that can significantly help you find your way to profitable PPC campaigns.
Before you start a PPC advert campaign to sell your products, you need to know the following 2 things:
2.How many unique visitors you get to to your website (on average) before a sale is made( Note: you should be ready to get statistical data from your web host that list the amount of unique visitors to your website on a given day.
Let’s say you sell a dog coaching course for $47.00 and you figure out your profit to be $40.00 per sale. You find that your website gets a hundred unique visitors before you generate one sale.
So, taking the data above…. For each unique visitor, you can pay $40.00 / 100 = 0.40 cents to break even point, make no cash and lose no money. However, since your goal is to earn money, you obviously need to pay less for each unique visitor.
Now when you research the keywords and keyphrases to be employed in your PPC campaign, you now know that you cannot spend more than .40 cents on any click to stay out of the negative. A good plan might be to find the keywords and keyprases that will get you a decent Adrank which is the position of your ad with a price of .25 cents or less.
Let’s say you target to pay .25 cents ( approximately ) for each click to your site. That should leave you with .15 cents profit for each buyer. Granted, not all consumers make a purchase, but ultimately if your conversion rates stay the same you must average .15 cents profit on each click.
If you make .15 cents on each unique visitor, and you drive one thousand unique visitors to your site every day through your PPC advertisements, then you will make (on average) 1000 x .15 = $150.00 per day.
There’s the simple math behind PPC advertising…
If you’re serious about making money with Google Adwords, then you really need to take Chad Trents Profits Blueprint Course. Working From Home Is Hard, If You Have The Wrong Information.
You have probably read a lot of headlines that sound similar to this one above, or make promises like this one seems to. You have probably even read some of those articles all the way to the end, even clicked on some of the links in the article and read all the information on those links. And after finishing, you probably have thought to yourself, what a bunch of hooey… no way can I make money doing that; I can’t promote that, do that, write about that, endorse that… or whatever that! IT WILL RUIN MY BRAND!
Well it doesn’t have to be that way. I’m going to give you some tips that will give you an opportunity to monetize your website or blog, while preserving your brand. One of the best and easiest ways to monetize your online properties is to join some affiliate programs and advertise them on your site.
Affiliate programs are the answer
Why affiliate programs? Simple. Affiliate programs allow you to have a product to sell without having to build or create it yourself. All the work of writing an eBook, or recording an audio track, or programming a software product is taken care of by someone else. But the benefits don’t stop there. You also don’t have to create any marketing materials – those are all created for you by the person who builds the product and is running the affiliate program.
Another great benefit is that you really don’t have to keep track of finances or money. Most good affiliate programs will provide the members with a login to a sophisticated affiliate management program that is based on one of the leading affiliate software programs. These programs make it easy for you to follow how the ads you place on your site are doing, and how much commission you are earning.
Five tips for choosing affiliate offers to promote
- Look for good earnings potential – You want to make sure that if one of the people you refer to an affiliate offer buys, that you will make some decent money. Some experts recommend that you look for high percentages. I prefer to look for opportunities where you can make a ‘big hit’ from a sale. This affiliate program for promoting music teacher websites offers the opportunity for you to earn $200 for a sale with monthly recurring income of $10.
- Choose programs your readers will like – It is critical that you choose affiliate programs and offers that your audience will appreciate and be interested in. It wouldn’t be too smart to choose to promote affiliate programs and products for adult content movies on a site that is dedicated to toys for toddlers. However, if you have a website that helps people find careers is sales, it would be great to promote something like How to Get Into Medical Sales.
- Look for affiliate programs powered by software – When you sign up for an affiliate program it will quickly become obvious if the owner of the program is serious about helping affiliate members be successful. If you are automatically redirected to a page powered by a fully-featured affiliate marketing software program, you can infer that this is a serious affiliate program. If you get an email message that says ‘here is you affiliate link’ and ‘we’ll let you know if you earn anything’ you should think carefully about investing any time. Their are several top name brands like iDev Affiliate, LinkShare, and JROX JAM. My favorite is JROX JAM, which you can get for free here: http://websitesthatdrivesales.com/recommends/free-affiliate-management-software.htm
- Make sure the website is NOT anonymous – What I mean is, make sure that there are real people standing behind the website, people with good reputations, who take customer service seriously. People who let you know who they are, give you contact information with phone numbers aren’t very likely to be fly-by-night. They aren’t likely to ‘forget’ to pay you the commissions that you have generated. If you can find a picture, bio, and phone number of the affiliate site owner, chances are they will behave legitimately. You will also be able to ‘Google’ them to find any complaints about their program. Peggy McKee, the Medical Sales Recruiter, is one of the country’s leading sales recruiters – she proudly announces her site ownership on the about pages like this one: http://30-60-90-day-sales-plan.com/about/
- Choose affiliate programs that have support programs – If you are choosing a piece of software to buy, you probably wouldn’t purchase it if there was not support mechanism in place. You should use the same criteria when evaluating affiliate programs. If the vendor doesn’t have a support system in place – something like a help desk or help desk software – then they probably don’t care about their customers. If they do, then you can be fairly sure that they are trying to keep customers happy. If they AREN’T trying to keep customers happy, their poor service will reflect poorly on you, and tarnish your brand.
There are a couple of affiliate programs that hit on all cylinders, that I could recommend if your site’s visitors would be interested in these subjects. One is an affiliate program for a sales interview tool that targets sales professionals – you can check it out here: http://30-60-90-day-sales-plan.com/affiliate-program-details/. The other is a program that has a broader appeal – it targets people who own businesses that either have no web presence or under performing websites; you can get all the information for it here: http://websitesthatdrivesales.com/blog/home/affiliate-program/
If you have an MLM business, no doubt you’ve heard of funded proposals. These are systems to generate cash that you can use for your marketing budget to generate more recruits for your main business.
Here’s how it works. You sell a product, a training series, DVD or e-books by sending out sales pitches to prospect, usually via an autoresponder. Typically, the materials you sell would be attractive to someone already in the MLM business or thinking about getting into it. The idea is that anyone willing to shell out their hard earned cash to learn about an MLM business would be your perfect recruit.
Your job is to use those sales as a way to recruit more people into your business. Most funded proposals give entrepreneurs a sales pitch that can help you recruit more people for your downline—and anyone in the MLM business knows that having a good, solid downline is the key to a successful MLM business.
Funded proposals are marketed to MLM owners as a way they can generate cash, even from people who do not ultimately sign up for their business. The MLM owner is urged to dedicate that money to advertising and marketing efforts that they might not be able to afford if they weren’t getting that money from the funded proposal.
These programs do work and do generate money. But the key to making them work as they were intended to work is not to get overly excited about the small amounts generated by the funded proposal sales and keep your eye on the prize—your main businesses.
The idea of these funded proposals is not to sell DVDs about MLMs, but to grow your downline by signing up recruits. That’s where the real money is. The problem, however, is that the typical MLM business doesn’t necessarily grow as fast as the owner wants it to. There isn’t that instant gratification of selling that training DVD, which is where some MLM owners are dropping the ball. Some MLM owners concentrate so much on selling the products from their funded proposal, they let their main business dwindle to nothing. It’s sort of like that old saying: “throwing the baby out with the bath water.”
If used as intended, funded proposals can not only generate extra money, but they can also be used to grow you business. For example, not every MLM owner has the money to market their business. Marketing your business properly can be expensive and the returns may not be immediately visible. However, anyone who is serious about their MLM business must spend money on it. Talk to any brick and mortar business owner and they will likely have a portion of their budget set aside for advertising and marketing. Why should an MLM business owner treat their venture any differently?
Funded proposal can give the MLM the ability to step into the next level of business—but you have to be smart, spend wisely, and keep your eye on the main prize.
When you start an MLM Business, it is a time of great excitement. Thoughts of increased income flood your mind. When you come back down to earth you are faced with the difficulty of marketing your business in a very competitive marketplace.
Bringing your MLM Business to the attraction of potential prospects can be a daunting task. Using the Internet you must concern yourself with SEO Optimization, lead capture pages and autoresponders with prewritten sales messages
Most Mlm distributors today use only the Internet to bring prospects into their recruiting process. They tend to overlook Offline Advertising methods to their own detriment. The MLM Distributor of today loses many opportunities to expand and grow their business.
Marketing an MLM Business Online can be too easy sometimes.We live in a society of instant gratification. You can place an ad online and have it published immediately.
No one wants to wait for “snail mail” to work. It also seems to be much more expensive than email.. These are amongst the items you must consider in deciding between Offline or Online Marketing.
Email deliverability is at an all time low. I have requested info online and most times I only get 50% of my requests in my email box. Major email service providers have overdone their campaigns against spam and hurt the Mlmers use of “permission marketing”. It is ridiculous to spend money to aquire a prospect only to lose them because they don’t get your messages
Duplicating yourself and your marketing strategies is the key to a successful MLM Business. It is much easier to duplicate a postcard campaign than an email campaign. A higher percentage of your postcards will be delivered and read than email messages. You can integrate a postcard campaign with a lead capture page and followup with both email and snail mail
The most successful MLM business owners will be those who use both Online and Offline Marketing. Use all marketing mediums at your disposal to overcome your competition.
Back in March of 2001 I attended my first Network Marketing Convention with AmeriPlan in Chicago. I was a Regional Sales Director with AmeriPlan® and still worked full time as a Rural Letter Carrier at the Post Office. With four kids and a pile of bills, I felt as if the was no way I could attend Convention that year.
AmeriPlan Corporate payed for the convention for RSDs and above who could pay it back monthly. Anytime someone fronts the money on an important event like that, there no good reason why not to go. So off I went. I decided I would go to Chicago even if I had to catch the Greyhound.
My AmeriPlan Sponsor was at the Convention as well as other National Sales Directors. When I heard from the Founders of the Company and the Leaders on stage I started to get the vision. The picture of where AmeriPlan® was heading and the incredible potential anyone had who just grabbed the vision.
At that Convention the E-Commerce Replicated Websites were introduced for IBOs. Everything was now in place. Any IBO could now do the business their both locally and nationally on the Internet.
I knew that if I got enough people looking, the AmeriPlan® Programs would sell themselves. Real soon my name began appearing on the Top Enrollers list. Then in 2002 Dennis and Daniel came up with the Top Producer’s Trip to the Bahamas Challenge. After winning the Bahama Trip, I resigned from the Postal Service then flew to Miami to join 25 other winning couples.
Being at the Convention in 2001 was the key factor of increasing my business with AmeriPlan®, enabling me to quit the Postal Service after 15 years, become a member of the $75,000 President’s Club and winning six out of six of the Top Producer Trips since 2003.
My advice for IBOs is to take advantage of the AmeriPlan Double Eagle Contest. Do your 10 pieces of business and earn a free convention ticket. Make sure you and your team members get to the Convention in July. It could be the exact edge you need to excel to the Top.
Get more info about the business here>> AmeriPlan Business Opportunity
Get more info about the benefits here>> Dental Discount Plan
National Sales Director
The network marketing home business is exploding on the Internet more than ever before. There are some very good reasons for this explosion, too.
Earlier network distributors were those people who were recruited by their friends, colleagues or family folks. They were provided a distributor start up kit by their sponsor and became an independent multi level dealer. The only advice that the sponsor gave was to get as many people in the downline as quickly possible.
The main incentive with multi-level marketing/network marketing home business is the residual income to be made from getting commissions from everything that your distributors under you sells. MLM was big business before the Internet came along and it’s one of the biggest industries today because of it.
The reasons for MLM’s growth are the new age marketing strategies. Earlier the market strategies involved talking to everyone about the opportunities offered by your company. However, this meant that some people listened and some people did not since not everyone is interested in being a network marketer.
After alienating almost your entire family about your network marketing home business, you would then call people you had never even met before from lead sheets. Cold calling strangers throughout the day to get new distributors under you either made you tough or you would eventually fold your hand and give it all up. Let’s face it, not everyone is going to share your vision or enthusiasm with network marketing.
When MLM became an online business, a lot of things changed. The phrase “network marketing home business” took on an entirely different meaning. Today, there are thousands of MLM companies that use the Internet. These companies usually have hundreds of thousands of marketers that are making incredible amounts of money. This income coming from MLM marketing has allowed many independent distributors to have a continuous flow of money.
The MLM industry has exploded online because more people than ever before can safely shop online and get products from the independent distributors.
The network marketing home business model has begun to attract many individuals into becoming distributors because they are their own bosses and all work can be done from the computer. This allows a great sense of independence. One of the main advantages of online marketing is that marketers can really target those who are interested in the company and those who will take business opportunities.
Internet marketing techniques allow the network marketing home business owner to get targeted traffic that is interested in the product and the opportunity. No longer do you have to cold call prospects from lead sheets that are old and recycled. Online, you can reach hundreds of thousands of people to market all over the world, 24/7, without ever having to even leave your house!
Another advantage concerning the network marketing home business is that the business really is a network of other people you are constantly working with online. You can sponsor hundreds of others in your downline and are able to stay in touch with everyone over the Internet. You can have daily, weekly meetings with your company and downline to insure that everyone is updated and on the same page with campaigns, etc.
A new entrant who has become a distributor under you can be taught the marketing techniques by examples of other people’s success and marketing methods employed. The tools and methods are simple enough to learn. It will just be a matter of few days till your downline distributor starts generating his or her targeted traffic.
The advantages of the network marketing home business has never been more appealing than it is right now. It is a multi-billion dollar industry that just keeps soaring.
Signing up for an MLM Opportunity can be exciting. The mind swirls with the idea of a large residual income and the ability to do as you please. Once this initial fantasy subsides you have some very important matters to consider.
Since the MLM business is built upon the idea of duplication, you must think about how you will recruit new distributors. A smart MLmer will also develop a means to sell the MLM company's primary product. Most MLMer's overlook the idea of product sales, but many huge organizations have been built on product sales systems alone.
Let’s look at a simple example. Would you rather have 1000 distributors purchasing $100 a month in product or 300 distributors selling $700 a month in product? Since MLM commissions are based on volume and the 1st group’s volume is $100,000 and the 2nd group’s volume is $210,000, who made the most money? It is obvious that the 2nd group was more profitable. Don’t neglect product sales systems if you can find them.
What you want to find starting out in the MLM business is a duplicatable system anyone can use. This may take the form of lead capture pages, autoresponders and the messages preloaded in them, and if possible, a reliable source of good leads. Hopefully you can get all these “tools” from your upline, since company created material is not the best available for you. Consider using a funded proposal system where you make upfront money and backend your primary MLM Business.
Using a system to promote your MLM business is not all that new. These are available from the larger companies and uplines. How you use the system is what will make YOU stand apart from the crowd of the 1000’s of moneymaking offers available.
Let me give you an example of what one MLMer does to make over $1,000,000 a year. He uses the systems available; but he calls them and mails a postcard to his prospects. He only calls when he knows the prospect won’t be home and just leaves a generic message on their answering service introducing himself and his company. He signs up more people than you can imagine! He stands out because he uses 3 different ways to contact prospects: the Internet (using a lead capture page along with many followup autoresponder messages), the telephone and snail mail.
Since most people are ONLY using the Internet these days, why not consider standing out from the crowd yourself. Also use postcards and the telephone answering machine method. Teach your downline to do what you do, and you will see your downline grow tremendously.
Duplicatable systems can be rather “cold” and impersonal. It is adding the personal touch to any system which will make you a success.
Starting a home based business is a dream that many people share and numerous businesses have evolved from this dream creating a thriving cottage industry. Starting a home business can be a challenge but having relevant information, a definite plan in place and following basic business rules will help start you off in the right direction. The success of starting a home business depends on how much time and effort you’re willing to provide.
Benefits of Starting a Home Based Business
Having the freedom of managing your own time and being the boss of your own company is a prime reason people are starting a home business. For some, starting a home business is the main source of generating income while for others it can provide a second income. Not only do you have the benefit of time management, depending on the type of business you have, you can save money on gas, clothes, food, car repair and in some cases, day care for children. Punching a time clock, sitting in traffic and long commute times will be a thing of the past allowing more quality time with family and friends.
Things Needed Before Starting a Home Based Business
Do your research before starting a home business. Everyone has an idea but is it a good business idea and one that is needed in your area. You will need a business plan to follow and if you require start-up funding, a lender will want to see a plan. The basic items needed for starting a home business include a quiet work area in your home that is equipped with a computer and appropriate software for business use only, dedicated phone line, fax and copy machine, business software to keep track of bookkeeping, payroll software if you have employees, a separate business account for account payables and receivables, business cards, contracts for customers if needed, a tax information package from the IRS, shipping cost information if needed and a gas mileage log if you will be driving for your business.
Things to Consider when Starting a Home Based Business
Before starting a home based business, check with the city and county where your home resides to find out if you can have a business operating out of your home and what type of license is required. For tax purposes, you will need business tax software unless you have an accountant do your quarterly/yearly taxes. You must file business taxes so be sure to keep all receipts. You will have to purchase your own medical insurance unless you’re covered by a spouse and you may need workers comp insurance if you have employees. You must be a well organized and disciplined person in order to succeed at starting a home based business. Treat your home business as though you were in an office. Have a start time, dress comfortably, let your friends and family know you’re “at work” and don’t allow unnecessary distractions or interruptions to prevent you from doing a good job.