Offline vs Online Marketing in MLM Business


When you start an MLM Business, it is a time of great excitement. Thoughts of increased income flood your mind. When you come back down to earth you are faced with the difficulty of marketing your business in a very competitive marketplace.

Bringing your MLM Business to the attraction of potential prospects can be a daunting task. Using the Internet you must concern yourself with SEO Optimization, lead capture pages and autoresponders with prewritten sales messages

Most Mlm distributors today use only the Internet to bring prospects into their recruiting process. They tend to overlook Offline Advertising methods to their own detriment. The MLM Distributor of today loses many opportunities to expand and grow their business.

Marketing an MLM Business Online can be too easy sometimes.We live in a society of instant gratification. You can place an ad online and have it published immediately.

No one wants to wait for “snail mail” to work. It also seems to be much more expensive than email.. These are amongst the items you must consider in deciding between Offline or Online Marketing.

Email deliverability is at an all time low. I have requested info online and most times I only get 50% of my requests in my email box. Major email service providers have overdone their campaigns against spam and hurt the Mlmers use of “permission marketing”. It is ridiculous to spend money to aquire a prospect only to lose them because they don’t get your messages

Duplicating yourself and your marketing strategies is the key to a successful MLM Business. It is much easier to duplicate  a postcard campaign than an email campaign. A higher percentage of your postcards will be delivered and read than email messages. You can integrate a postcard campaign with a lead capture page and followup with both email and snail mail

The most successful MLM business owners will be those who use both Online and Offline Marketing. Use all marketing mediums at your disposal to overcome your competition.

Bookmark and Share



Written by Carl Chapman [Internet Marketing SEO Guru]

If you would like to transform your website into a powerful online money making machine, hire the Internet Marketing SEO Guru or contact us. Also, get a free video report on "How to tell if your SEO consultant is worth what he charges"

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

, , , , , ,

  1. No comments yet.
(will not be published)
  1. No trackbacks yet.