If you have an MLM business, no doubt you’ve heard of funded proposals. These are systems to generate cash that you can use for your marketing budget to generate more recruits for your main business.
Here’s how it works. You sell a product, a training series, DVD or e-books by sending out sales pitches to prospect, usually via an autoresponder. Typically, the materials you sell would be attractive to someone already in the MLM business or thinking about getting into it. The idea is that anyone willing to shell out their hard earned cash to learn about an MLM business would be your perfect recruit.
Your job is to use those sales as a way to recruit more people into your business. Most funded proposals give entrepreneurs a sales pitch that can help you recruit more people for your downline—and anyone in the MLM business knows that having a good, solid downline is the key to a successful MLM business.
Funded proposals are marketed to MLM owners as a way they can generate cash, even from people who do not ultimately sign up for their business. The MLM owner is urged to dedicate that money to advertising and marketing efforts that they might not be able to afford if they weren’t getting that money from the funded proposal.
These programs do work and do generate money. But the key to making them work as they were intended to work is not to get overly excited about the small amounts generated by the funded proposal sales and keep your eye on the prize—your main businesses.
The idea of these funded proposals is not to sell DVDs about MLMs, but to grow your downline by signing up recruits. That’s where the real money is. The problem, however, is that the typical MLM business doesn’t necessarily grow as fast as the owner wants it to. There isn’t that instant gratification of selling that training DVD, which is where some MLM owners are dropping the ball. Some MLM owners concentrate so much on selling the products from their funded proposal, they let their main business dwindle to nothing. It’s sort of like that old saying: “throwing the baby out with the bath water.”
If used as intended, funded proposals can not only generate extra money, but they can also be used to grow you business. For example, not every MLM owner has the money to market their business. Marketing your business properly can be expensive and the returns may not be immediately visible. However, anyone who is serious about their MLM business must spend money on it. Talk to any brick and mortar business owner and they will likely have a portion of their budget set aside for advertising and marketing. Why should an MLM business owner treat their venture any differently?
Funded proposal can give the MLM the ability to step into the next level of business—but you have to be smart, spend wisely, and keep your eye on the main prize.
Written by Carl Chapman [Internet Marketing SEO Guru]
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