Posts Tagged mlm business

Use Funded Proposals Properly: Market Your MLM Business

If you have an MLM business, no doubt you’ve heard of funded proposals. These are systems to generate cash that you can use for your marketing budget to generate more recruits for your main business.
Here’s how it works. You sell a product, a training series, DVD or e-books by sending out sales pitches to prospect, usually via an autoresponder. Typically, the materials you sell would be attractive to someone already in the MLM business or thinking about getting into it. The idea is that anyone willing to shell out their hard earned cash to learn about an MLM business would be your perfect recruit.
Your job is to use those sales as a way to recruit more people into your business. Most funded proposals give entrepreneurs a sales pitch that can help you recruit more people for your downline—and anyone in the MLM business knows that having a good, solid downline is the key to a successful MLM business.
Funded proposals are marketed to MLM owners as a way they can generate cash, even from people who do not ultimately sign up for their business. The MLM owner is urged to dedicate that money to advertising and marketing efforts that they might not be able to afford if they weren’t getting that money from the funded proposal.
These programs do work and do generate money. But the key to making them work as they were intended to work is not to get overly excited about the small amounts generated by the funded proposal sales and keep your eye on the prize—your main businesses.
The idea of these funded proposals is not to sell DVDs about MLMs, but to grow your downline by signing up recruits. That’s where the real money is. The problem, however, is that the typical MLM business doesn’t necessarily grow as fast as the owner wants it to. There isn’t that instant gratification of selling that training DVD, which is where some MLM owners are dropping the ball. Some MLM owners concentrate so much on selling the products from their funded proposal, they let their main business dwindle to nothing. It’s sort of like that old saying: “throwing the baby out with the bath water.”
If used as intended, funded proposals can not only generate extra money, but they can also be used to grow you business. For example, not every MLM owner has the money to market their business. Marketing your business properly can be expensive and the returns may not be immediately visible. However, anyone who is serious about their MLM business must spend money on it. Talk to any brick and mortar business owner and they will likely have a portion of their budget set aside for advertising and marketing. Why should an MLM business owner treat their venture any differently?
Funded proposal can give the MLM the ability to step into the next level of business—but you have to be smart, spend wisely, and keep your eye on the main prize.

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Offline vs Online Marketing in MLM Business

When you start an MLM Business, it is a time of great excitement. Thoughts of increased income flood your mind. When you come back down to earth you are faced with the difficulty of marketing your business in a very competitive marketplace.

Bringing your MLM Business to the attraction of potential prospects can be a daunting task. Using the Internet you must concern yourself with SEO Optimization, lead capture pages and autoresponders with prewritten sales messages

Most Mlm distributors today use only the Internet to bring prospects into their recruiting process. They tend to overlook Offline Advertising methods to their own detriment. The MLM Distributor of today loses many opportunities to expand and grow their business.

Marketing an MLM Business Online can be too easy sometimes.We live in a society of instant gratification. You can place an ad online and have it published immediately.

No one wants to wait for “snail mail” to work. It also seems to be much more expensive than email.. These are amongst the items you must consider in deciding between Offline or Online Marketing.

Email deliverability is at an all time low. I have requested info online and most times I only get 50% of my requests in my email box. Major email service providers have overdone their campaigns against spam and hurt the Mlmers use of “permission marketing”. It is ridiculous to spend money to aquire a prospect only to lose them because they don’t get your messages

Duplicating yourself and your marketing strategies is the key to a successful MLM Business. It is much easier to duplicate  a postcard campaign than an email campaign. A higher percentage of your postcards will be delivered and read than email messages. You can integrate a postcard campaign with a lead capture page and followup with both email and snail mail

The most successful MLM business owners will be those who use both Online and Offline Marketing. Use all marketing mediums at your disposal to overcome your competition.

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Using MLM Systems the Right Way

Signing up for an MLM Opportunity can be exciting. The mind swirls with the idea of a large residual income and the ability to do as you please. Once this initial fantasy subsides you have some very important matters to consider.

Since the MLM business is built upon the idea of duplication, you must think about how you will recruit new distributors. A smart MLmer will also develop a means to sell the MLM company's primary product. Most MLMer's overlook the idea of product sales, but many huge organizations have been built on product sales systems alone.

Let’s look at a simple example. Would you rather have 1000 distributors purchasing $100 a month in product or 300 distributors selling $700 a month in product? Since MLM commissions are based on volume and the 1st group’s volume is $100,000 and the 2nd group’s volume is $210,000, who made the most money? It is obvious that the 2nd group was more profitable. Don’t neglect product sales systems if you can find them.

What you want to find starting out in the MLM business is a duplicatable system anyone can use. This may take the form of lead capture pages, autoresponders and the messages preloaded in them, and if possible, a reliable source of good leads. Hopefully you can get all these “tools” from your upline, since company created material is not the best available for you.        Consider using a funded proposal system where you make upfront money and backend your primary MLM Business.

Using a system to promote your MLM business is not all that new. These are available from the larger companies and uplines. How you use the system is what will make YOU stand apart from the crowd of the 1000’s of moneymaking offers available.

Let me give you an example of what one MLMer does to make over $1,000,000 a year. He uses the systems available; but he calls them and mails a postcard to his prospects. He only calls when he knows the prospect won’t be home and just leaves a generic message on their answering service introducing himself and his company. He signs up more people than you can imagine! He stands out because he uses 3 different ways to contact prospects: the Internet (using a lead capture page along with many followup autoresponder messages), the telephone and snail mail.

Since most people are ONLY using the Internet these days, why not consider standing out from the crowd yourself. Also use postcards and the telephone answering machine method. Teach your downline to do what you do, and you will see your downline grow tremendously.

Duplicatable systems can be rather “cold” and impersonal. It is adding the personal touch to any system which will make you a success.

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